Decrease in ACOS
Client: PureGlow Skincare – Innovators in organic and eco-friendly skincare products.
Initial Scenario (Before Implementation):
PureGlow had been running Amazon PPC campaigns but wasn’t seeing the desired Return on
Advertising Spend (ROAS). Their campaigns had:
● Ad Spend: $720
● Sales: $1,800
● ACOS (Advertising Cost of Sale): 40%
This meant that for every dollar spent on advertising, the seller made $2.50 in sales. However,
with the ACOS at 40%, the campaign’s profitability was questionable, and the seller was keen to
improve these figures.
CHALLENGES
1. Keyword Optimization:
○ Removed non-performing keywords and invested more in high-conversion keywords.
○ Introduced long-tail keywords to capture a more targeted audience.
2. Budget Management:
○ Redistributed the budget to ensure maximum returns, slashing ad spend without
compromising on sales.
3. Budget Reallocation:
○ Shifted budget from low-performing campaigns to those that showed promise or
had historically better conversion rates.
This meant that for every dollar spent on advertising post-optimization, the seller generated $8.99 in sales. The drastic reduction in ACOS translated to a healthier profit margin, ensuring that the campaign wasn’t just driving sales but also bringing in a good return on the ad spend.
Ad spend
Reduced to $360
ACOS
Reduced to 11.04%
Sales
Increased to $3,236.90
Client Love
