Increase in Sales
Today, 73% of consumers resonate more with video ads when discovering products and services, with 88% admitting these video ads have swayed their purchase decisions.
[Wyzowl, The State of Video Marketing, US, 2022]
Nectar sought to put these stats to the test by comparing the results of Sponsored Brand Video to other campaign and media types used across two separate brands (both brands using all campaign types).
ZenFit Supplements – Leaders in premium health and fitness supplements.
CHALLENGES
1. Optimized Ad Campaigns:
○ Keyword Research: Conducted extensive keyword research to identify high-performing keywords.
○ Listing Image Enhancement: Improved main listing image to make it more compelling and aligned with ZenFit’s brand values.
○ Research Campaigns: Targeted low search volume keywords to determine the most effective combinations.
2. Sponsored Display Campaigns
○ ASIN Targeting: Targeted our competitors ASIN in display with reach objectives.
○ Remarketing: Run remarketing campaigns to re-engage previous visitors and convert them into customers.
3. Cost Management:
○ Bid Optimization: Regularly adjusted bids to maximize ROI and reduce CPA.
○ Budget Allocation: Allocated budgets to the highest-performing campaigns and keywords.
4. Performance Tracking:
○ Analytics Integration: Integrated our inhouse advanced analytics tools to track performance and optimize campaigns in real-time.
○ Regular Reporting: Provided detailed performance reports to keep the client informed about campaign progress.
● Sales Performance:
○ Average Daily Sales: Increased from 50 to 615 units, reflecting improved conversion rates and customer engagement.
○ Overall Sales Improvement: Achieved an increase in overall sales from $7,024.86 to $80,682.55, demonstrating the effectiveness of the PPC strategies.
○ Organic Traffic Sales: Saw a significant rise in sales from organic traffic due to
improved brand visibility.
● Cost Efficiency:
○ Cost per Acquisition (CPA): Reduced by 30%, enhancing profitability.
○ Return on Ad Spend (ROAS): Improved by 25%, showing better utilization of the Campaign budget.
Client Love
